Road to Success
Another branding-sector entrepreneur, René Theil, Managing Director of PromoClip Asia, has another story to tell. His company develops products for corporate branding, in the form of paper clips, which allows companies to market their logo and services. Launched last year, Mr Theil’s company has expanded from two employees to 10.

Hong Kong has the right environment to start a business, according to Mr Theil. “It’s very easy to set up a business here; there’s not a lot of red tape. It’s a very entrepreneurial city, and there are a lot of SMEs.”

Mr Theil said that he has received considerable support from the government, the Hong Kong Trade Development Council and InvestHK. “There are many resources, and it’s not expensive. Hong Kong’s location also means it’s easy to travel around the region. The tax environment is friendly. The government also sets up great incentives for launching SMEs, and exhibitions help build your supplier and customer network.”

René Theil, Managing Director of PromoClip Asia: “Someone who has a need to bring an idea to fruition and really believes in the uniqueness of
their products . . . and maybe one of the traits is not being very good at having a boss!”

It's a roaring success for the Malaysia International Gifts and Premiums Expo 2010 (MIGP Expo 2010) which ended its 3-days exhibition from 12 to 14 May 2010 at the Kuala Lumpur Convention Centre recently.

The MIGP Expo 2010 was so successful that exhibitors and visitors are now looking forward to more presentations to come! The trade event racked up sales of gifts and premiums generated on-the-spot and from orders for the next 6 months.

MIGP Expo 2010 attracted a massive crowd of visitors who were sourcing for gift and premium items. The visitor count has exceeded the targeted 8,000 visitors, recorded at 8,386 visitors and the visitor profile analysis has revealed that more than 60% of them are from the corporate sectors and 36% of them are decision makers.

Mak Weng Kit, CEO of Interexpo (M) Sdn Bhd, organizer of MIGP Expo 2010 commented that "MIGP EXPO 2010 is a success beyond our expectation. The exhibitors have feedback that they were extremely pleased with the organization of the new MIGP EXPO as it had attracted quality visitors. Through this expo, they managed to gain fresh business leads and made contacts with corporate buyers and decision makers. This is also testament that our visitor promotion strategies have been successful in drawing the right target market and new crowd. It also proved that MIGP is still name to be reckon with in the gift and premium industry."

 Now TV interviews Kent Managing Director David Ho for their state-of-the-art Green Pad Printing machine and PromoClip Asia Founder Rene Theil shares his vision on his investment on this technology. Rene claimed, "The five green pad printing elements are able to reduce ink and cleaning solvents by 90%. With this cost-effective machine, we are able to print more clips, use less energy and all at a lower cost, which means substantial savings to our customers. With all production facilitated on site, we are offering unbeatable pricing, fast delivery and all at the highest quality."